Objective Overview

• Produced for paid advertisements, our new homepage, and other marketing purposes. This video would likely comprise animations, images, and phone/device screens using our apps and banking platform.

• The video should first explain who Axos Bank is, what we do, and why we differ from traditional banking. Beyond this brand-building/introduction segment, we’ll want to highlight the core products we provide to customers. We’ll want to promote our checking, savings, mortgage, and investing products for this.

• The target audience will be Yuri, the High Achieving Young Earner aged 25-34.